Visitor arrivals up 10.8% to 3.98M for Jan-Sep 2015

Sources of Data: A/D Cards & Shipping Manifests

Visitor Receipts. Earnings generated from tourism activities for the first nine months of 2015 grew by 6.99%, accumulating to Php 168.75 billion from the Php 157.73 billion recorded last year. For September alone, visitor receipts amounted to Php 16.56 billion which is 24.24% higher than the previous year’s earnings of Php 13.33 billion. For the third consecutive months, from July to September 2015, visitor receipts posted double-digit gain, with September posting the highest growth.

Average Daily Expenditure (ADE) of international visitors for the month of September 2015 was estimated at Php 5,438.47 while Average Length of Stay (ALoS) for the same month registered at 9.20 nights. On the other hand, Average per capita expenditure of visitors for the month in review was Php 50,033.96.

Korea still positioned itself as the biggest contributor of visitor earnings for the country with Php4.726 billion, overtaking the United States with Php 2.815 billion. Japan kept its position at 3rd place with Php 1.194 billion followed by Australia (Php1.078 billion), and China (Php1.048 Billion) as the 4th and 5th biggest contributors of visitor receipts.

On the other hand, visitors from United Kingdom had the highest per capita expenditure for the month of September with Php 80,165.74 while visitors from India recorded the second biggest per capita spending at Php 64,738.66. Other top markets with high visitor spent include Australia with Php 61,202.03, United States with Php 60,815.80 and Canada with Php 54,537.47.


Visitor Arrivals. Inbound tourist arrivals for January to September 2015 aggregated to 3,983,627, 10.76% higher than 2014 arrivals of 3,596,523. The month of September provided 393,589 arrivals with a 19.64% increase over the same month of 2014 at 328,981 arrivals. It could be noted that this year’s September arrivals recorded a very significant growth and substantial volume compared to the previous four years which ranged from 285 thousand to 328 thousand. Moreover, consistent double-digit gains were recorded from July to September with September recording the highest growth while July registered the biggest arrivals of 489,724.

Air arrivals to the country for September 2015 was recorded at 390,616 visitors while those who entered the country by sea was registered at 2,973 visitors.

Being the primary port of entry of the country, Manila received the largest arrivals at 262,945 or 66.81% of the total arrivals. Cebu shared 16.40%, hosting 64,567 visitors while Kalibo received the third biggest arrivals of 47,204 visitors which constituted 11.99% of the total. On the other hand, the rest of the airports supplied a combined arrivals of 15,900 sharing 4.07% to the total arrivals. Moreover, arrivals by sea summed up to 2,973 constituting 0.76% of the total inbound traffic. Davao had the biggest number of visitors entering by sea at 1,205 followed by Batangas with 962 visitors. Combined arrivals from the rest of the sea ports aggregated to 806 visitors.

Asia contributed the biggest arrivals for the Philippines in September 2015 with 264,143 visitors for a share of 67.11% to the total arrivals. Countries from the East Asian markets and majority of the ASEAN markets posted double-digit gains, with China posting the biggest growth of 95.51%. Americas followed with 54,632 for a market share of 13.88%; Europe which comprised 7.70% of the total contributed 30,320 arrivals, Australasia/Pacific (5.58%) and Overseas Filipinos (2.65%).

Visitor Market, January to September 2015. By visitor market, Korea is still the top contributor of international arrivals to the country for 2015 with 997,135 arrivals with a 25.03% share to the total inbound traffic and a 15.15% growth compared to its 865,950 arrivals for the same months in 2014.

The United States of America supplied the 2nd largest influx of tourist arrival with 577,508 visitors constituting 14.50% of the total and posting a 7.67% increase vis-à-vis its arrivals of 536,385 for the same period last year. Japan ranked 3rd, providing a total of 380,815 visitors and sharing 9.56% to the total and grew by 9.08% from its 2014 arrivals of 349,100. China placed 4th, through its 373,795 visitors, comprising 9.38% to the total inbound traffic. The 5th major inbound market was Australia with 170,706 arrivals, constituting 4.29% of the total.

Rounding up the top ten visitor markets are Singapore (+3.41%) with 136,039 arrivals, Taiwan (+3.39%) with 135,194 arrivals, Malaysia (+2.94%) with 117,184 arrivals, United Kingdom (+2.82%) with 112,360 arrivals and Canada (+2.76%) with 109,852 arrivals.

High growth markets, January to September 2015. For the month of September 2015, markets with substantial growth in inbound included: India with 54,565 arrivals (+22.40%), Saudi Arabia with 40,453 arrivals (+17.78%), Argentina with 1,357 (+54.03%), Brazil with 2,602 arrivals (+29.00%), France with 34,173 arrivals (+16.75%), Spain with 17,523 (+26.88), Israel with 8,890(+45.45%), and Turkey with 4,365 (+43.49%). By regional basis, Eastern Mediterranean Europe had the highest increase of 44.80% followed by South America with 33.50% growth rate and South Asia with an increase of 20.56%.